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Research papers

CATI and the dynamics of research

Computer-assisted telephone interviewing systems have made conducting surveys a more dynamic process. Data collection procedures can now respond not only to the needs of the investigator, out to the observations made during the survey itself. These...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Irving Roshwalb
June 15, 1984
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Citation

Roshwalb, I. (1984a, June 15). CATI and the dynamics of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cati-and-the-dynamics-of-research


Research papers

Computer assisted questionnaire design

For the average Market Research company the most significant developments for the future follow on from the application of computers to questionnaire design, the subject of this paper. This has quite dramatic implications for improving efficiency,...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Peter Jackling
June 15, 1984
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Citation

Jackling, P. (1984a, June 15). Computer assisted questionnaire design. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/computer-assisted-questionnaire-design


Research papers

Exploration into the time-money tradeoff

The paper describes the construction - of a survey instrument to measure the value of time relative to that of money. It then illustrates how that instrument may be applied to explore one aspect of technology's impact on the valuation to time: the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: John Deighton, Franco M. Nicosia, Yoram Wind
June 15, 1983
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Citation

Deighton, Nicosia and Wind (1983a, June 15). Exploration into the time-money tradeoff. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploration-into-the-time-money-tradeoff


Research papers

Modelling consumer choice with cross-sectional data

This paper describes how the response of consumers to change may be predicted using techniques which integrate survey design and implementation with in-depth statistical analysis and modelling. The consumers may be personal consumers, or businesses;...

Catalogue: Papers 1982: Social Research And Prediction
Authors: Colin Dunn, John Raftery
June 15, 1982
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Citation

Dunn and Raftery (1982a, June 15). Modelling consumer choice with cross-sectional data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/modelling-consumer-choice-with-cross-sectional-data


Research papers

Radical changes in the Dutch NRS

Earlier this month a new NOP media-survey started. Not an important feat in itself. Important is, however, that it is entirely different from its predecessors - especially in the methodological aspects. The alterations are based on the results of...

Catalogue: Seminar 1982: Improving Media Research
Author: Joop L. van Vliet
June 15, 1982
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Citation

van Vliet, J. L. (1982a, June 15). Radical changes in the Dutch NRS. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radical-changes-in-the-dutch-nrs


Research papers

Measuring regional and local readership

Regional and local newspapers in Norway, as elsewhere, are threatened by developments within the newspaper market itself, by developments in the wholesale and retail trades, and by expected developments in the electronic media field. In this...

Catalogue: Seminar 1982: Improving Media Research
Authors: Per Langhoff, Harald Skare
June 15, 1982
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Citation

Langhoff and Skare (1982a, June 15). Measuring regional and local readership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-regional-and-local-readership


Research papers

Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets

This paper reviews the main problems and their character and presents examples of the way they have been tackled by Industrial Market Research by means of case study. Specifically we address the problems of: 1. universe definition; 2. sample design;...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Authors: Bryan E. Atkin, Tore Moritz Larsen
May 1, 1981
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Citation

Atkin and Larsen (1981a, May 01). Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-sampling-interviewing-and-grossing-procedures-for-large-scale-representative-surveys-in-industrial-markets


Research papers

The role of prior data in the sampling of minority populations or parameters

The paper begins, by discussing the problems that can arise in the design of samples for multi-purpose industrial and consumer surveys. A model of the data collection in such surveys is given in the format of a data hierarchy. This discussion is then...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Stephen Kelly
May 1, 1981
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Citation

Kelly, S. (1981a, May 01). The role of prior data in the sampling of minority populations or parameters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-prior-data-in-the-sampling-of-minority-populations-or-parameters


Research papers

Budget-temps and panel multi-media surveys

Since few years a wide programme has been engaged by C.E.S.P, to repertory the needs and schedule new investigations in order to complete its present surveys about Press, Cinema, Radio, Television and Placarding audiences. In this aim, a wide survey,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Daniel Mugnier
June 15, 1980
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Citation

Mugnier , D. (1980a, June 15). Budget-temps and panel multi-media surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/budget-temps-and-panel-multi-media-surveys